Middle School – Marketing Mix Challenge (New 2022-2023)
Category:
Type:
Grade Level: 5-8
Competitor Limit: 2 entries per chapter
Topic
Create a new product or service that to your knowledge does not currently exist. The product must be realistic. Your challenge is to develop a marketing mix strategy for this product using the five Ps of Marketing. The presentation must include the following:
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- Product: Name of your product or service. Give a description of what it is, what it does, and how it is packaged.
- Price: How much will your product cost? Why are you pricing it the way you are?
- Place: Where are you geographically going to sell your product? What type of stores/businesses will sell or provide it?
- Promotion: What advertising methods will you use to reach your target market? Where will you advertise? Will you offer any discounts, coupons, BOGOs etc.? What are they?
- People: Who is your target market? Include all components of demographics, psychographics, and geographics
*This topic does not change from year to year.
Event Guidelines
- Create a new product or service that to your knowledge does not currently exist. The product must be realistic. Your challenge is to develop a marketing mix strategy for this product using the five Ps of Marketing. The presentation must include the following:
- Product: Name of your product or service. Give a description of what it is, what it does, and how it is packaged.
- Price: How much will your product cost? Why are you pricing it the way you are?
- Place: Where are you geographically going to sell your product? What type of stores/businesses will sell or provide it?
- Promotion: What advertising methods will you use to reach your target market? Where will you advertise? Will you offer any discounts, coupons, BOGOs etc.? What are they?
- People: Who is your target market? Include all components of demographics, psychographics, and geographics
- Visual aids (electronic, printed, etc.) and samples specifically related to the project may be used in the presentation; however, no items may be left with the judges.
- Comply with state and federal copyright laws.
- The presentation team can be from one to three members of the chapter.
- All competitors must comply with the FBLA dress code.
- Competitors will only present to the judges.
Performance Guidelines:
- Preparation for and presentation of the entry must be conducted by chapter members.
- Visual aids related to the project may be used during the presentation; however, no items may be left with the judges or audience.
- The individual or team must perform all aspects of the presentation. Other chapter representatives may not provide assistance.
- All team members are expected to actively participate in the performance.
- Five minutes will be allowed to set up equipment or presentation items. When five minutes have elapsed, the timer will automatically start the five-minute performance clock.
- Performance time: 5 minutes
- Q&A: 3 minutes
Competency:
- Demonstrate excellent verbal communication skills.
- • Display effective decision‑making and problem-solving skills
- Express self‑confidence and poise.
- Work well as a team when applicable.
- Exhibit logic and systematic understanding.
- Conduct a professional business presentation.
- Answer questions effectively (when applicable).
Eligibility:
Only registered Middle School members may compete in Middle School events.
Judging
Entries will be judged according to the rating sheet. All decisions of the judges are final.
Who Goes to Nationals?
The top two winners of this event will represent Nebraska in the Middle School - Marketing Mix Challenge event at the National Leadership Conference (NLC), provided they have not placed in the top 10 for this event at a previous NLC.