Introduction to Social Media Strategy


Category: Project/Presentation

Type: Individual, Team

Grade Level: 9-10

Deadline/Testing: 16-Feb

Competitor Limit: 1 team of 1-3 members

Topic

(New 2021-22) You are part of a marketing team for a professional sports franchise. Your team has just been given the task of creating a promotional event at the stadium that will benefit a local non-profit organization. Create the promotion theme and the social media strategy.  The following must be addressed:

  • A schedule of social media posts
  • An example of social media posts
  • The promotional theme of the event
  • The plan to develop awareness of the non-profit organization

Event Guidelines

  • Effectively address a recruitment opportunity and a strategic approach to the target audience.
  • The topic is addressed effectively and is appropriate for the audience.
  • The campaign has a high level of engagement and interactivity.
  • Demonstrates knowledge of social media marketing beyond community management, including but not limited to developing unique content, effectively utilizing existing content, optimizing content for search, and distributing content across as many platforms as possible within a limited budget.
  • Describe any applicable insight/research methodology as to why you have chosen specific platforms, messaging, content, engagement, and outreach strategies.
  • Overall campaign—images, videos, copywriting, graphic designs (if applicable)—is creative and appealing.
  • The final product indicates a clear thought process, a well-formulated campaign, and the execution of a firm idea.
  • Effectively communicate required information and drive the campaign toward a clear call to action.
  • Comply with state and federal copyright laws.
  • Should not be live on social media platforms. Rather, showcase your proposal to a group/company.

 

Preliminary Round:

  • Student members, not advisers must prepare a project/presentation.
  • The individual or team may use notes, note cards, and props.
  • Follow the event rating sheet for items to consider in the presentation.
  • Competitors will create a video of the social media campaign presentation, which allows the judges to view the competitor as well as the presentation slides.
  • The individual or team has seven (7) minutes to deliver the presentation.
  • Upload the video to YouTube as unlisted and disable comments.
  • Upload slide deck as a PDF file.
  • Save files as IntroSocialMedia_Chaptername_year
  • The preliminary round will be judged based on the presentation submitted online. The audio should be clear with the appropriate volume.
  • The top five (5) finalists will advance to the final round.

Final Round:

  • The top five (5) individuals or teams will be notified of their eligibility and performance times prior to the conference. Competitors must be available to compete at the designated time in the program.
  • Performance times for the presentations will be randomly selected by the state office staff.
  • Five minutes will be allowed to set up and remove equipment and other presentation items. Equipment may be connected or partially connected before entering the presentation room.
  • Competitors must perform all aspects of the presentation (e.g., speaking, setup, operating equipment). Other representatives of the chapter or the adviser may not provide assistance.
  • The individual or team has seven (7) minutes to deliver the presentation.
  • The individual or team may use notes, note cards, and props.
  • Visual aids and samples specifically related to the presentation may be used; however, no items may be left with the judges or audience.
  • A timekeeper will stand at six (6) minutes and again at seven (7) minutes. When the presentation is finished, the timekeeper will record the time used, noting a deduction of five (5) points for any presentation over seven (7) minutes.
  • Following each presentation, judges will conduct a three (3) minute question-answer period.
  • The performance is open to conference attendees, except those competing in the event finals. No audio or video recording will be allowed.
  • As this is part of the Competitive Events Program, we do not require or expect anyone to raise money for the organization as part of the event. Our expectation is simply that a marketing strategy is developed to do so.

Eligibility:

Each local chapter may enter one team of one (1) to three (3) members from Grades 9 through 10. Each participant must pay the SLC registration fee and attend the State Leadership Conference.

Judging

The top five (5) entries will present their campaign at the State Leadership Conference.
Entries will be judged according to the rating sheet. All decisions of the judges are final.

Who Goes to Nationals?

The first-, second-, and third-place winners will represent Nebraska in the Introduction to Social Media Strategy event at the National Leadership Conference.

Rubrics

Rubric