Category: Objective Test

Type: Individual

Grade Level: 9-12

Event Guidelines

Participants must furnish their own laptop. This test will be taken online at the conference. No graphing or financial calculators, phones, or other memory storage devices are allowed.


  • Personal selling and sales promotion
  • traditional and alternative advertising media
  • consumer behavior
  • basic marketing functions
  • branding and positioning
  • economy
  • advertising plan
  • legal and ethical issues
  • diversity and multicultural market
  • public relations
  • creation of advertisement
  • consumer-oriented advertising
  • financial planning
  • communication
  • consumer purchase classifications
  • target market
  • market segmentation
  • product development
  • product life cycle
  • price planning
  • channels of distribution
  • marketing research
  • effective advertising and promotional messages
  • budget
  • financing advertising campaigns
  • demographics
  • history and influences
  • advertising industry and careers
  • supply chain management
  • distribution logistics
  • Internet
  • self-regulation
  • careers
  • advertising workplace
  • leadership, career development, and team building
  • risk management


All FBLA members in Grades 9 through 12 are eligible to compete.


Ties will be broken based on the order the tests were submitted. All decisions are final.

Who Goes to Nationals?

The first-, second-, and third-place winners of this event will represent Nebraska in the Advertising event at the National Leadership Conference, providing they have not entered this event at a previous National Leadership Conference.